In the last few years, traditional online marketplaces have been reinvented by live commerce — where sellers host interactive real-time streams and buyers bid, ask questions, and win items on the spot. What once seemed like a QVC format reborn on social media has now become a global e-commerce trend. Sellers don’t just list items — they perform, gamify, and engage through camera and chat, turning each stream into an event. Below, we compare three major players in that space: