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  • Writer's pictureRoxie Aguiniga
    • Sep 2
    • 3 min read

Top Trending Brands to Resale


Top Trending Brands to Resale: Capitalize on Consumer Demand

In today’s rapidly evolving retail landscape, reselling popular brands has surged in popularity. Whether you're an avid online entrepreneur, a small business owner, or just looking to make some extra money on the side, identifying trending brands that consumers are clamoring for is essential to your success. Here are some of the top trending brands to consider reselling as we head into 2024.

1. Nike

Nike has cemented its status as a top-tier athletic brand worldwide. Their diverse range of sneakers, apparel, and accessories caters to a wide audience, making them incredibly popular among both athletes and fashion enthusiasts. Limited edition releases, collaborations, and the ongoing demand for vintage styles provide opportunity for resellers to profit significantly from the Nike brand.

2. Supreme

As one of the most recognized streetwear brands, Supreme commands a passionate following. The brand’s exclusive drops and collaborations with other luxury brands create a sense of urgency for consumers. Reselling Supreme products is lucrative, but it requires knowledge of release schedules and market trends. Investing in iconic pieces can lead to substantial returns.

3. Adidas

Similar to Nike, Adidas has positioned itself as a leader in sportswear, especially with its Yeezy line, originally designed by Kanye West. The hype surrounding limited editions has created a booming resale market. The brand's commitment to sustainability also attracts environmentally conscious consumers, enhancing its appeal in the resale market.

4. Palace Skateboards

Another trendsetter in the streetwear scene, Palace Skateboards has gained traction among fashion-forward consumers and skateboarding enthusiasts alike. Known for its bold graphics and unique designs, Palace items can sell out quickly, making them ideal for resale. Collaboration drops and limited releases are great opportunities for profit.

5. Off-White

Founded by designer Virgil Abloh, Off-White seamlessly blends high fashion with street style. Its distinctive use of quotation marks and industrial design elements has garnered immense popularity. The brand's status as a luxury streetwear label means that resellers can expect to earn significant margins on sought-after pieces.

6. Lululemon

As a pioneer in high-quality activewear, Lululemon has cultivated a loyal customer base focused on fitness and wellness. The brand’s leggings, workout tops, and accessories are consistently in demand. Reselling both new and gently used Lululemon items can yield excellent returns, especially for popular styles and sizes.

7. Glossier

The beauty industry continues to flourish, with Glossier emerging as a frontrunner among millennial and Gen Z consumers. Known for its minimalist aesthetic and user-friendly products, Glossier has established a devoted following. While reselling beauty products comes with its challenges, popular items like the Milky Jelly Cleanser and Boy Brow can be particularly lucrative.

8. Apple

Apple products, including the latest iPhones, iPads, and MacBooks, remain at the top of consumer electronics. Due to their brand loyalty and high resale value, it’s worthwhile to consider reselling Apple items, particularly when new models are released or during holiday seasons. Refurbished devices can also yield substantial returns.

9. Travis Scott Merch

As a significant figure in both the music and fashion industries, Travis Scott's merchandise has become highly coveted. From limited edition sneakers with Nike to exclusive apparel collections, the market for his branded items continues to thrive. Resellers should keep an eye out for new drops to maximize their profit potential.

10. StockX and GOAT Collaborations

While not brands in the traditional sense, platforms like StockX and GOAT are essential in today’s resale marketplace for sneakers, streetwear, and luxury items. Collaborations featuring exclusive products generate excitement and urgency among consumers. Understanding the dynamics of these platforms can help identify trending items that are ripe for resale.

Final Thoughts

Reselling trending brands requires not only understanding the products but also discerning market trends, consumer preferences, and when to buy and sell specific items. Staying updated on fashion drops, releases, and cultural trends is crucial for success in this competitive space. With the right strategy, you can turn reselling into a sustainable and profitable venture. Happy reselling!



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