7 Reseller Tips That Helped Me Grow My Live Auction Business

If you’re a reseller—especially in the live auction space—you already know this business is more than just sourcing and listing. It’s strategy, consistency, and relationship-building. Over time, I’ve learned a few key lessons that have helped me grow, stay profitable, and avoid burnout. Whether you’re new or scaling up, here are my top reseller tips.

1. Know Your Cost of Goods (and Stick to It)

One of the biggest mistakes resellers make is overpaying for inventory. If your cost is too high, it limits your flexibility in auctions and kills your margins. Always know your maximum buy price before placing an order—and be willing to walk away if it doesn’t make sense. There will always be more inventory.

2. Build Strong Supplier Relationships

Reliable suppliers are gold. Communicate clearly, be professional, and don’t be afraid to advocate for your business needs. When suppliers know you’re consistent and serious, better pricing and priority inventory often follow.

3. Pick a Niche and Become Known for It

Selling everything can slow your growth. When buyers know exactly what you’re known for—whether it’s Victoria’s Secret PINK, lingerie, band tees, or Y2K—they come back specifically for you. Niches build trust, repeat buyers, and stronger shows.

4. Schedule Consistent Live Shows

Consistency builds momentum. When your audience knows when you go live, they plan for it. Even if your numbers are small at first, showing up consistently helps the algorithm—and more importantly—builds loyal buyers.

5. Engage, Don’t Just Sell

Live auctions aren’t just about pushing items. Talk to your buyers. Thank them by name. Celebrate wins. Run giveaways. Ask questions. People buy from people they feel connected to, not just good deals.

6. Package and Ship Like a Pro

Fast shipping and clean packaging leave a lasting impression. Buyers remember who ships quickly and carefully—and those are the sellers they return to. A handwritten thank-you or branded sticker goes a long way.

7. Track Your Numbers

You don’t need to be a math expert, but you do need to know:

• Average cost per item

• Average sell price

• Fees and shipping costs

• Weekly and monthly profit

Knowing your numbers gives you confidence when sourcing, pricing, and negotiating.

Final Thoughts

Reselling is a marathon, not a sprint. Growth takes time, learning curves, and patience. Stay consistent, protect your margins, and never stop learning. If you’re willing to show up and treat this like a real business, the results will come.

If you’re a reseller grinding every day—keep going. You’re building something real.

#roxiesresale #resellerstips #reselling